With the theme of decoration research, a whole profession - the Interior.
There are also pure decorators, for example, with the decoration of shop windows or busy but showrooms. Whose clients include then stores that have a storefront, or even businesses place a high value on their interior decoration.
A decoration come here in such a shop usually have a central role in terms of the sale. Whose effect can be described by using it he called AIDA formula: The decoration is initially once attract attention, also serve as a focal point and naturally arouse the interest, or the interest to draw on the actual products that are sold in this store . A decorative effect in a human but much more - and it also builds desire to buy. For example, one wants to be possibly dressed just like now, the mannequin. Whether one the clothing it really is just as good, of course, only be found out when you enter the store and creates the clothing. Once in the store inside, it is usually so that then the concupiscence is present there to buy something, so the decoration, which was arranged by the store, has reached its actual purpose, namely that turnover has increased, by sold through this form of advertising something.
This will be achieved by decorating that this it literally with the customers who walk past the shop, communicate. By a decoration but can also express the philosophy, but also in such a case to defy the sense that range in a good light and to praise.
As the decoration to make is that the decorator knows best. Whether this ultimately dominated his craft shows in the fact that companies are asked about her window decoration of customers.